April 1-6, 2014
Rosalee’s store examined the distance that food travels by integrating wait-times into all the items for sale.
Rosalee offered a mixture of locally sourced/grown products, products from other areas of NZ, and others commonly found in supermarkets, that have been imported from far across the globe. Produce changed from day-to-day and all had a different designated ‘wait time’ (between 1-10 minutes), corresponding to the distance the food has travelled. The customer was required to wait for the set amount of time before receiving their produce, thereby ‘paying’ with their time. The idea was to get people thinking about the consequences of globalisation, while also encouraging patience and contemplation in a fast-paced world.